MEASUREMENT & REPORTING
BUILD BRAND AWARENESS AND CONVERT LEADS INTO SALESSignature Design helps clients create and execute killer social media strategies to tell their stories and support their goals. Allow us to take the hassle of social media out of your hands so you can focus on your business. Attract new customers and entertain loyal followers whether your company is B2B or B2C, your customers are using social media wherever they go: in their home, at work, at the gym, when shopping, and while in transit. Your customers are using social media to decide what to buy, and to see if brands are reputable and trustworthy before making purchases. We use enticing copy, strong graphics, and video content to create a range of exciting social media assets to help your business attract customers and ultimately incite action. Our team works with clients to produce social media content, run ad campaigns, and report on insights. We’re skilled at helping brands achieve the right tone for each social media platform, and at working within brand style and corporate guidelines to create content that resonates with your audience.
Our Social Media Services
- Social Media Strategy
- Daily Community Management
- Paid For Targeted Facebook Advertising
- Monthly Content Generation
(copywriting, artwork (jpg, animated gif’s & video)
- ROI Monthly Reporting
BENEFITS OF SOCIAL MEDIA FOR BUSINESSES
1. Increase Brand Awareness
2. Generate higher converting leads
3. Humanise your brand
4. Increase Brand Awareness
With almost half of the world’s population using social media, they’re a natural place to reach new and highly targeted customers.
If you think people only connect with brands they already know on social media, consider that 60 percent of Instagram users say they discover new products on the platform.
5. Generate higher converting leads
6. Increase website traffic
7. Generate leads
Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads. For example, Renault Europe used Facebook lead ads that allowed people interested in learning more about a new model to book a test drive directly from Facebook, with just a couple of clicks. The ads had a 7.9 times lower cost per lead than ads linking to a form on the car manufacturer’s website.
8. Boost sales
No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel – the process through which a new contact becomes a customer. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing and sales goals.
9. Partner with influencers
Word of mouth drives 20 to 50 percent of purchasing decisions. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales. One key way to drive social word of mouth is to partner with influencers—people who have a large following on social media and can draw the attention of that following to your brand. Research shows that collaborating with an influencer can give your brand four times more lift in brand familiarity than collaborating with a celebrity.
10. Going viral
As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences—their friends and followers. Going viral takes this concept one step further. As people share your content with their networks, and their networks follow suit, your content spreads across the internet, getting thousands or even millions of shares.
This exposure is especially beneficial because all those shares, likes, and comments show an existing connection with your brand. If I see that my friend likes your article, I may be inclined to check out what you have to say, even if I’ve never heard of your company before. In a world where there is far more content than any one person could ever consume, a friend’s social share acts as a kind of pre-screening.
Going viral is no easy task, of course, but without social media it would be next to impossible.
11. Source content
There are two key ways businesses can source content on social media:
Source ideas: Ask your followers what they want, or engage in social listening, to come up with ideas for content you can create yourself. Put simply: Give people what they’re asking for. It’s a sure way to create content that people will want to read and share.
Source material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Getting your followers involved can build excitement about your brand while also providing you with a library of social posts to share over time.
Just how much content can you get through a UGC campaign? Check out the #wanderlustcontest hashtag from National Geographic, which has generated more than 60,000 posts.
12. Reputation management
Your customers are already talking about you on social media, whether or not you’re there to respond. If you and your team are on the ball, you can pick up on important social posts about your brand to highlight the positive and address the negative before it turns into a major issue.
Is someone saying something about your business that’s not true? Be sure to share your side of the story in a polite, professional way. Someone singing your praises? Send them plenty of thanks and draw attention to their kind words.
13. Crisis communication
When a Philadelphia Starbucks store had two black men arrested, the hashtag #BoycottStarbucks went viral, and fast. The hashtag was used more than 100,000 times in just three days. That is officially a crisis.
Starbucks, to its credit, responded quickly. After this first apology, the company followed up with several more statements on social media, and announced that it would close all of its stores for a day of racial-bias training. It remains to be seen what the long-term effects of this incident will be for the Starbucks brand, but the consequences would almost certainly been worse if the company had not responded quickly and appropriately on social media.
Does your company have a plan in place for dealing with a crisis? While smaller brands may not have a crisis blow up to such a large scale, a smaller number of shares can have a devastating impact within a tight-knit community or niche.
Silence is not an option when it comes to responding to crises on social media. Maintaining well-run and managed social accounts and having a plan in place can help make sure you’re present and ready to engage if the worst occurs.
14. Customer and audience engagement
Social networks give you the opportunity to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.
If you want customers and followers to be engaged, you have to be engaged yourself. Stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand.
15. Monitor conversations that are relevant to your brand
We mentioned social media monitoring above as an important element of audience engagement. But it’s also important as a key source of intelligence about your brand, your competitors, and your niche.
16. Learn more about your customers
Social media generates a huge amount of data about your customers in real time. You can use that information to make smarter business decisions.
All of the major social networks offer analytics that provide demographic information about the people interacting with your account. This can help you tailor your strategy to better speak to your real audience.
We’ve created extensive guides on how to use analytics in Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest, so there’s no excuse to remain in the dark about your customers and social followers.
17. Gauge sentiment around your brand
Lots of mentions is a good thing, right? Sure, in many cases. But if you’re getting lots of mentions with a negative sentiment, you need to do some quick thinking to figure out what’s gone wrong and address the problem.
Hootsuite’s social engagement coordinator, Nick Martin, defines social media sentiment as “the perceived positive or negative mood being portrayed in a social media post or engagement.”
While it’s important to know how much people are talking about your brand online, it’s also important to know how people actually feel about your brand.
Using social media for your business allows you to stay on top of sentiment analysis so you can protect your brand reputation.
18. Keep an eye on the competition
It’s also important to know what people are saying about your competitors. For example, tracking mentions of your competitors might reveal pain points with their products that you could reach out to address, winning new customers in the process. When Uber Canada launched a promotion to deliver free ice cream for a day in Vancouver, things went spectacularly wrong. People couldn’t get their free ice cream, and they were not happy about it. They took to social media to complain. The social team at Skip The Dishes saw an opportunity and reached out to people complaining about Uber with a free ice cream delivery of their own, in the form of a Skip The Dishes credit. All those Uber haters quickly turned into Skip The Dishes fans, and new customers (since you had to create a Skip The Dishes Account to get your free ice cream). Monitoring the competition on social media also means you’ll be aware when you competitors launch new products, run promotions, and release new reports or data.
19. Stay on top of industry news
In the online world, things move fast—and you can’t afford to be left behind. Keeping a virtual ear to the ground through social listening makes sure you’re always informed about upcoming changes to your industry that could affect the way you do business.
20. Targeted advertising
Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so you can reach the right audience and make the most of your budget.
Savvy marketers have embraced this key benefit of social media for business: They will spend twice as much on Facebook ads in 2018 as they will on newspaper advertising.
With ad targeting options including demographic information, geography, language, and even online behaviors, you can craft specific messages that best speak to different groups of potential customers, and only pay for the exact viewers you want to reach.
Nearly 70 percent of online shopping carts are abandoned.
People who have abandoned products in a shopping cart are prime potential customers. They have already found your website, browsed your products, and made a decision about what they might want. People abandon shopping carts for many reasons, but someone who has expressed this degree of interest in your company should not be ignored.
Using tracking tools like the Facebook Pixel, you can show these potential customers social media ads for the exact products they have browsed on your website or placed in the shopping cart.
For example, the craft site Craftsy used retargeting Facebook ads to promote products to people who had already interacted with a product page on the Craftsy site.
The campaign saw a 4.3 times return on ad spend and 33 percent increase in Facebook-driven revenue.
22. Increase website traffic and search ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows you on Twitter Retweets a post, it’s more likely to rank higher in Google’s search engine results page for variations of “social media for business.”
23. Reporting and analytics
It is always a challenge for marketers to prove return on investment. But with social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases. Tools like Google Analytics and Hootsuite Impact track website traffic generated from social media, conversions, email sign-ups, and ROI for both organic and paid social media campaigns.