Personix

Personix is an independent, boutique financial advisory and insurance brokerage firm that was founded in 1993. Since then, their service offerings have expanded significantly, and their original corporate identity no longer accurately reflects their current business.

To create a modern logo that would align with their tag line, “Experience peace of mind through our expertise,” we drew inspiration from a flower. The various elements of the logo represent the firm’s combined expertise and collaboration when helping clients achieve outcomes that provide peace of mind with regard to their finances.